Under Armour : Women in Armour 

  

Under Armour and Belle De Jour Power Planner’s event last Nov 19 was perfect mix  of activities to reinforce the Women in Armour campaign.

1. Self-Defence talk of  Geli Bulaong . I specially enjoyed the tips and tricks from Filipina fighter Geli Bulaong. What better way to get your armour on than to know how to protect yourself. She demonstrated ways to slip away from attackers and buy time to get away. Thanks Geli!

2. Sweaty workout with Mama Kat! I am so lovin’ her workouts. Women in armour are strong and active. One round of her workout is enough to get your heart pounding and your sweat pouring. I even scored a pic of her workout. Take a peek!  

3. Entrep talk by Tin. One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship. A women in armour are self-sufficient. Tin’s talk provided options for us. 

Read on for the full event details.

——-

MANILA, Philippines – In an effort to strengthen women empowerment in our society through fitness and healthy lifestyle, Under Armour formed a partnership with Belle De Jour Power Planner ​and held​ an exclusive on-ground campaign dubbed “Women in Armour” ​last​​ Saturday, November 19 at Maximus Café in Pasig City.

 The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.
 
As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.
 
The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.
 
On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees.
 
Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.
 
Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.
 
Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.
 
“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.
 
Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.
 
One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business. 
 
The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.
 
With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.
 
Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s