Eco-friendly tissue paper manufacturer organizes Run for Sustainability
This August 10, 2014, Quanta Paper will launch its most aggressive green campaign in a form of a fun run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.
Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing and social responsibility tools for Quanta Paper. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.”
Race Categories: 12K, 8K, 4K and 1K
Venue: BlueBay Walk, Edsa-Macapagal Avenue, Pasay City
Date: Aug. 10, 2014
Target No. of Participants: 10,000
Water Station: Every 1.5Km
Medic Station: Every 1.5Km
The registration period will start on June 5 and end on July 22, 2014, open every Thursday thru Sunday.
Registration venues will be at :
– Runnr Bonifacio High Street
– Runnr Trinoma
– Toby’s Shangri-La
– Toby’s Mall of Asia
– Toby’s Robinson Manila.
Registration fee is at Php 250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company.
SPECIAL PROMO FOR STUDENTS
First 2,500 students who register can avail a Php 150 discounted rate. School ID must be presented during registration to avail the discount.
Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.
When business is linked to social conscience, seldom consumers appreciate the connections. But there is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to balance these two opposing principles. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation president & general manager Steven Leung.
Proceeds of this event will support the Company’s continued social responsibility efforts.
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For further information please contact:
Princess Magdasal or Iman De Mesa
Communications Committee Event Manager
Quanta Paper Race Committee Cosmic Gate Innovations Co.
+63932 865 5849 +63927 875 6671