Found this PR material in my inbox. Very interesting. Haven’t seen one yet, I think you have to pre-order it pa.
Another revolutionary sports technology is about to change the way people–athletes or not–redefine life in movement!
Nike globally launched the Nike+ FuelBand — an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Through the FuelBand, activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.
Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel.
Watch our exciting videos on the game-changing technology that will make EVERY athlete’s move count!
For more information, visit http://www.nikeinc.com and follow @Nike